Google has renamed Google Places to Google MyBusiness. MyBusiness is pretty much the same as Places with a facelift and a couple of new reporting features. Sooo... why not just add the two new reporting features to the pretty new Places interface and call it a day? At first blush, I'm confused.
Ahh, but there's a lot more to this than meets the eye. On the home page of Google MyBusiness you see this:
New – Google My Business connects you directly with customers, whether they're looking for you on Search, Maps or Google+
Social Media marketing for a business, like all marketing, is all about building relationships. If you are going to ask somebody to spend money with you, you need to gain their trust.
We all share the same challenges when it comes to being a flesh-and-blood human being operating in a virtual Internet universe. On the Internet, where anything we see can be a digital mirage or impersonation, we actually look for more than one way to verify our new business relationships. It starts with putting a human face or two on your business. Take a look at your "About" page or your blog. Are there photos of you, your associates and contributors there? Human faces are good trust-builders. Facebook fueled a pretty-good sized industry out of this concept.
All your online assets need to be aligned, too. Does your website look similar to your Facebook, Google+, LinkedIn and other profiles or pages? If your online assets line up, you have built more trust. If they don't, start here; you cannot gain trust online if your brand is inconsistent.