The Creekside Marketing Blog

Localized online Branding, SEO & Content Marketing for Santa Barbara, Santa Maria and Ventura County

I'm No Longer Confused: Why Google MyBusiness is Excellent For SMBs

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Google has renamed Google Places to Google MyBusiness. MyBusiness is pretty much the same as Places with a facelift and a couple of new reporting features. Sooo... why not just add the two new reporting features to the pretty new Places interface and call it a day? At first blush, I'm confused. 

Ahh, but there's a lot more to this than meets the eye. On the home page of Google MyBusiness you see this:

New – Google My Business connects you directly with customers, whether they're looking for you on Search, Maps or Google+

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Why Small Businesses Should Pay Attention to "Internet Presence"

b2ap3_thumbnail_AlGore.jpgYou are a small local business.  Your customers are either local or they fluidly come and go as the seasons change. Your customers actually walk through the front door.  You don't sell ANYTHING online.  Why the heck should you pay attention to Google, Facebook, LinkedIn or even have a website?  

Weber Shandwick, a leading global public relations agency (http://www.webershandwick.com/) recently released a new report called "The Company Behind The Brand: In Reputation We Trust" that breaks down exactly why business owners should be concerned with the online footprint they’re leaving (or not leaving) behind. Any disconnect between business and brand reputation triggers a sharp consumer reaction. That means even if your product or service is excellent…if the image of your brand is less than stellar, it will hurt.

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