The Creekside Marketing Blog

Localized online Branding, SEO & Content Marketing for Santa Barbara, Santa Maria and Ventura County

Simplify- There are Only 4 Roles in Web Marketing


How committed are you to web marketing?  Do you engage on the edges, putting piecemeal campaigns together with out-sourced services and delegating some of the tasks to sharp youngsters on your staff that are eager to please? 

Building web marketing campaigns into a sustainable framework will enable you to sustain your technology marketing efforts even as new technology grows in value and old technology withers and shrinks. 

The key to a sustained, successful web marketing program is breaking down all the activities into a roles framework, assigning ownership of the activities to in-house or out-sourced personnel, then managing just like you do every other day-to-day function of the business.  Here are the top-level roles:

Continue reading
3768 Hits

Quality Web Marketing primarily serves businesses up and down California's Central Coast, including many Santa Barbara, San Luis Obispo and Ventura County communities.

This website is offered as a service to our clients and to the public

Our privacy policy applies to information collected online from users of this website