How committed are you to web marketing? Do you engage on the edges, putting piecemeal campaigns together with out-sourced services and delegating some of the tasks to sharp youngsters on your staff that are eager to please?
Building web marketing campaigns into a sustainable framework will enable you to sustain your technology marketing efforts even as new technology grows in value and old technology withers and shrinks.
The key to a sustained, successful web marketing program is breaking down all the activities into a roles framework, assigning ownership of the activities to in-house or out-sourced personnel, then managing just like you do every other day-to-day function of the business. Here are the top-level roles: