The Creekside Marketing Blog

Localized online Branding, SEO & Content Marketing for Santa Barbara, Santa Maria and Ventura County

Simplify- There are Only 4 Roles in Web Marketing

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How committed are you to web marketing?  Do you engage on the edges, putting piecemeal campaigns together with out-sourced services and delegating some of the tasks to sharp youngsters on your staff that are eager to please? 

Building web marketing campaigns into a sustainable framework will enable you to sustain your technology marketing efforts even as new technology grows in value and old technology withers and shrinks. 

The key to a sustained, successful web marketing program is breaking down all the activities into a roles framework, assigning ownership of the activities to in-house or out-sourced personnel, then managing just like you do every other day-to-day function of the business.  Here are the top-level roles:

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