The Creekside Marketing Blog

Localized online Branding, SEO & Content Marketing for Santa Barbara, Santa Maria and Ventura County

Web Research Will Lead to 53 Percent of Total Sales in 2014

According to Forrester Research, the number of sales influenced by web-based research accounted for 42 percent of total retail sales in 2009, and that number is expected to grow to 53 percent by 2014.

Localized web marketing is using the web to market to a specific geographic area. This could be a combination of zip codes, a combination of cities, a Congressional District, a metropolitan area, a state, a country, or any combination of these.  Tactically, localized web marketing includes local ads (include print with your digital if you can), email campaigns, mobile ads, search engine ads, display network ads, and social media (including amplifying posts and ads).

Strategy

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