The Creekside Marketing Blog

Localized online Branding, SEO & Content Marketing for Santa Barbara, Santa Maria and Ventura County
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The State of Links: Yesterday's Ranking Factor?


Posted by Tom.Capper

Back in September last year, I was lucky enough to see Rand speak at MozCon. His talk was about link building and the main types of strategy that he saw as still being relevant and effective today. During his introduction, he said something that really got me thinking, about how the whole purpose of links and PageRank had been to approximate traffic.

Source

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Half of Page-1 Google Results Are Now HTTPS


Posted by Dr-Pete

Just over 9 months ago, I wrote that 30% of page-1 Google results in our 10,000-keyword tracking set were secure (HTTPS). As of earlier this week, that number topped 50%:

While there haven't been any big jumps recently – suggesting this change is due to steady adoption of HTTPS and not a major algorithm update – the end result of a year of small changes is dramatic. More and more Google results are secure.

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The Best Types of Content for Local Businesses: Building Geo-Topical Authority

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Posted by MiriamEllis

Q: What kind of content should a local business develop?

A: The kind that converts!

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Launching a New Website: Your SEO Checklist - Whiteboard Friday

SEO checklist when launching a new website

Posted by randfish

Hovering your finger over the big red "launch" button for your new website? Hold off for just a second (or 660 of them, rather). There may be SEO considerations you haven't accounted for yet, from a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking. In today's Whiteboard Friday, Rand covers five big boxes you need to check off before finally setting that site live.

 

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40% Of Search Traffic Is Now Mobile- Why This Matters

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According to RKG Digital's latest quarterly digital report, mobile devices accounted for 38% of North American organic search visits during the third quarter of 2014, up from 27% in Q3 of 2013. Oranic search breaks down like this:

Smartphones (including iPhone 13% & Android 12% )- 25%Tablets- 11%

Paid search is similar, it breaks down like this:

Smartphones- 20%Tablets- 18%

Why THIS MATTERS

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What If They Just Aren't That Into You- How To Show Well On Google

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While it may seem that they just aren't that into you, it may just be that your online brand fundamentals are lacking. Professionals and SMBs targeting primarily a local marketplace need to show well on Google before charging off helter-skelter into the social media universe or other fun-filled but expensive marketing distractions.

Showing well is more than just getting good Google SERP (Search Engine Results Page) rankings. There are three important strategic requirements to showing well on Google:

You need to get good organic search results for your locally targeted key wordsYour website needs to display well on mobile devices, tablets and desktopsYour website needs to show up on Google Maps where and when its supposed to. 

There is a systematic way to do this. Even if your online brand has a multitude of Internet assets already in play, take a look again at how well you are fundamentally leveraging the big kahuna, Google. Here are the core Google services that contribute to showing well locally:

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Five reasons why you should update your WordPress site regularly

Like any other software, WordPress is constantly changing. This means that updating WordPress is very important. Many times, there is a warning at the top of you WordPress telling you to update. More often than not, we ignore this. While we may assume it is not important at all,we should not ignore it. People are constantly working to fix old problems, which explains why updated versions are released now and then. These updates are released for a reason. The good thing with WordPress updating is not an uphill task. It is very easy and takes only a few minutes.

Here are some of the reasons why you should frequently update your WordPress.

New and Improved featuresNow and then new features, meant to make using WordPress easier, are released. The old features are also updated and made much better. Updating your WordPress means you get the features as soon as they are out. This makes sure your WordPress is much easier to use and even more enjoyable;since you do not have to go through long procedures to get a certain thing done.

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I'm No Longer Confused: Why Google MyBusiness is Excellent For SMBs

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Google has renamed Google Places to Google MyBusiness. MyBusiness is pretty much the same as Places with a facelift and a couple of new reporting features. Sooo... why not just add the two new reporting features to the pretty new Places interface and call it a day? At first blush, I'm confused. 

Ahh, but there's a lot more to this than meets the eye. On the home page of Google MyBusiness you see this:

New – Google My Business connects you directly with customers, whether they're looking for you on Search, Maps or Google+

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Is Google On The Dark Side?

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If your business has a local service area, you want to make sure you are easily found on Google Maps/Places. When a search for your service | product and a location is entered, you want the searcher to find you via Google Maps. Chances are pretty good that the searchers are on the road and looking at mobile devices when they conduct their search. Since Google knows where you are, any searcher in proximity to your business will find you right at the top of the results page, right?

Wrong...

Google Places/Maps listing results, like other Google search results, are based on factors outside of a business’ physical address. Google Maps search results are based primarily on relevance, distance, and prominence (authority)- not neccessarily in that order. These factors are combined to help Google find the best match for the search. For example, Google search technology might decide that a business that’s farther away from your location is more likely to have what the searcher is looking for than a business that’s closer.

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A Small Business Call To Action- Preserve Net Neutrality

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If we allow telephone companies and ISPs to be the gatekeepers of the Internet, this will be a step back into medieval times for every small business on the planet. The enterprise-class lords will rule, and the small business serfs will be left to scramble for the left-overs.

Net Neutrality is the principle that Internet service providers and governments should treat all data on the Internet equally, not discriminating or charging differentially by user, content, site, platform, application, type of attached equipment, and modes of communication. 

 As a small business, let's play out what happens if the Internet is NOT neutral. 

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