The Creekside Marketing Blog

Localized online Branding, SEO & Content Marketing for Santa Barbara, Santa Maria and Ventura County

4 Innovative Methods for Collecting Customer Feedback

Every business hopes to better its profits. The best way to do so is to serve the customer as fully as possible, especially if you can get each consumer to lead the way. By seeking customer feedback, many businesses gain a clearer picture of ways they can improve. Collecting such feedback can present a challenge, however. Many businesses seek customer feedback and get no substantive results. Walking around the store with a clipboard is no longer an effective way to collect accurate, helpful data. Instead, you should unleash the power of the Internet and new technology to collect customer insights […]

The post 4 Innovative Methods for Collecting Customer Feedback by @LarryAlton3 appeared first on Search Engine Journal.

 Original author: Larry Alton
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Top Marketing Trends And Predictions For 2014 Holiday Season [STUDY] by @mattsouthern


A global study conducted by Experian Marketing Services sheds light on some of the top marketing trends and predictions for the upcoming 2014 holiday season. The results of the study were gathered after conducting a survey among marketers from regions around the world, and also takes into account performance data from the 2013 holiday season and consumer trend research. Five global trends were highlighted in the report. Here are some of the key takeaways you’ll need to know about before going into the holiday season. Paid Facebook advertising will rival organic campaigns across other social networks, particularly in North America. […]

The post Top Marketing Trends And Predictions For 2014 Holiday Season [STUDY] by @mattsouthern appeared first on Search Engine Journal.

Original author: Matt Southern
3371 Hits

Mobile Marketing: Are You Ready for the Revolution?

Do you have a mobile strategy for your business? Are you interested in discovering what the future of mobile marketing has in store? To learn how to market your business with mobile, I interview Tom Webster. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s [...]

This post Mobile Marketing: Are You Ready for the Revolution? first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Original author: Michael Stelzner
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40% Of Search Traffic Is Now Mobile- Why This Matters

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According to RKG Digital's latest quarterly digital report, mobile devices accounted for 38% of North American organic search visits during the third quarter of 2014, up from 27% in Q3 of 2013. Oranic search breaks down like this:

Smartphones (including iPhone 13% & Android 12% )- 25%Tablets- 11%

Paid search is similar, it breaks down like this:

Smartphones- 20%Tablets- 18%

Why THIS MATTERS

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What If They Just Aren't That Into You- How To Show Well On Google

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While it may seem that they just aren't that into you, it may just be that your online brand fundamentals are lacking. Professionals and SMBs targeting primarily a local marketplace need to show well on Google before charging off helter-skelter into the social media universe or other fun-filled but expensive marketing distractions.

Showing well is more than just getting good Google SERP (Search Engine Results Page) rankings. There are three important strategic requirements to showing well on Google:

You need to get good organic search results for your locally targeted key wordsYour website needs to display well on mobile devices, tablets and desktopsYour website needs to show up on Google Maps where and when its supposed to. 

There is a systematic way to do this. Even if your online brand has a multitude of Internet assets already in play, take a look again at how well you are fundamentally leveraging the big kahuna, Google. Here are the core Google services that contribute to showing well locally:

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Five reasons why you should update your WordPress site regularly

Like any other software, WordPress is constantly changing. This means that updating WordPress is very important. Many times, there is a warning at the top of you WordPress telling you to update. More often than not, we ignore this. While we may assume it is not important at all,we should not ignore it. People are constantly working to fix old problems, which explains why updated versions are released now and then. These updates are released for a reason. The good thing with WordPress updating is not an uphill task. It is very easy and takes only a few minutes.

Here are some of the reasons why you should frequently update your WordPress.

New and Improved featuresNow and then new features, meant to make using WordPress easier, are released. The old features are also updated and made much better. Updating your WordPress means you get the features as soon as they are out. This makes sure your WordPress is much easier to use and even more enjoyable;since you do not have to go through long procedures to get a certain thing done.

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I'm No Longer Confused: Why Google MyBusiness is Excellent For SMBs

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Google has renamed Google Places to Google MyBusiness. MyBusiness is pretty much the same as Places with a facelift and a couple of new reporting features. Sooo... why not just add the two new reporting features to the pretty new Places interface and call it a day? At first blush, I'm confused. 

Ahh, but there's a lot more to this than meets the eye. On the home page of Google MyBusiness you see this:

New – Google My Business connects you directly with customers, whether they're looking for you on Search, Maps or Google+

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Is Google On The Dark Side?

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If your business has a local service area, you want to make sure you are easily found on Google Maps/Places. When a search for your service | product and a location is entered, you want the searcher to find you via Google Maps. Chances are pretty good that the searchers are on the road and looking at mobile devices when they conduct their search. Since Google knows where you are, any searcher in proximity to your business will find you right at the top of the results page, right?

Wrong...

Google Places/Maps listing results, like other Google search results, are based on factors outside of a business’ physical address. Google Maps search results are based primarily on relevance, distance, and prominence (authority)- not neccessarily in that order. These factors are combined to help Google find the best match for the search. For example, Google search technology might decide that a business that’s farther away from your location is more likely to have what the searcher is looking for than a business that’s closer.

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A Small Business Call To Action- Preserve Net Neutrality

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If we allow telephone companies and ISPs to be the gatekeepers of the Internet, this will be a step back into medieval times for every small business on the planet. The enterprise-class lords will rule, and the small business serfs will be left to scramble for the left-overs.

Net Neutrality is the principle that Internet service providers and governments should treat all data on the Internet equally, not discriminating or charging differentially by user, content, site, platform, application, type of attached equipment, and modes of communication. 

 As a small business, let's play out what happens if the Internet is NOT neutral. 

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How to Gain Trust Relationships Publicly Through Social Media

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Social Media marketing for a business, like all marketing, is all about building relationships.  If you are going to ask somebody to spend money with you, you need to gain their trust.

We all share the same challenges when it comes to being a flesh-and-blood human being operating in a virtual Internet universe. On the Internet, where anything we see can be a digital mirage or impersonation, we actually look for more than one way to verify our new business relationships. It starts with putting a human face or two on your business. Take a look at your "About" page or your blog.  Are there photos of you, your associates and contributors there? Human faces are good trust-builders. Facebook fueled a pretty-good sized industry out of this concept. 

All your online assets need to be aligned, too. Does your website look similar to your Facebook, Google+, LinkedIn and other profiles or pages? If your online assets line up, you have built more trust. If they don't, start here; you cannot gain trust online if your brand is inconsistent.

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