The Creekside Marketing Blog

Localized online Branding, SEO & Content Marketing for Santa Barbara, Santa Maria and Ventura County

5 Unusual Tips to Improve Your SEO With Social Media


Do you want to rank higher in search engines?

Interested in ways to use your social accounts to improve your SEO?

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8 Interesting Charts on How the Internet Is Changing


This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

This week, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, released her annual Internet Trends report. It's the 20th edition in a series spanning back to 1994 -- the year Yahoo launched and three years before was registered.

This year, internet growth rates are slowing down, but the re-invention of how we use the internet is accelerating. For example, the report reveals how much mobile has been changing internet usage. The services we use to buy our homes, rent cars, order food, get a hotel room, and shop are inherently mobile. 

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How to Handle a Social Media Crisis


Have you ever had to deal with a social media crisis?

Do you have a crisis plan?

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22 LinkedIn Hacks That'll Make You More Productive [SlideShare]


This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

Once considered a social platform solely for networking, LinkedIn has proven itself invaluable for a wide range of other uses: marketing, recruiting, sales prospecting, hiring, and research, among others. There's a lot you can do with LinkedIn, so getting up-to-speed on and nailing the basic functions is a worthwhile exercise in itself.

But little did you know the social media platform also contains a variety of secret capabilities that can make you that much more efficient and effective. I'll give an example. Want to send a message to someone you're not connected with, but you're out of InMails? Here's how:

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Mobile-Only Internet Users Surpass Desktop-Only Users For First Time Ever by @mattsouthern

ComScore reports that, for the first time ever, the amount users who use the internet exclusively on mobile devices has exceeded the amount of users who exclusively use desktop devices. However, it’s important to note that this does not mean the the internet is being accessed more frequently on mobile overall. This data only tracks users who exclusively use one type of device. The report indicates that there is quite a bit of crossover from people who use both types of devices. Even with that being the case, this is still a significant milestone and represents how far mobile has […]

The post Mobile-Only Internet Users Surpass Desktop-Only Users For First Time Ever by @mattsouthern appeared first on Search Engine Journal.

Original author: Matt Southern
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Social Media 101: How to Create Engaging Content

Welcome to Web 2.0. Social media will be your guide! From December 2010, when Google confirmed social signals from Facebook and Twitter are used to determine search rankings, to the present day when the search giant reinstated the SEO-value of social signals, the critical need for a powerful social media presence has only increased. Today, you need to “emit” strong social signals for Google, Yahoo!, Bing, and other search engines in order for them to feature you high on search engine results pages (SERPs). Strong social signals get you higher SERP ranks, increased traffic, stronger engagement, and higher conversion rates. Strong social signals are instrumental […]

The post Social Media 101: How to Create Engaging Content appeared first on Search Engine Journal.

Original author: Jessica Davis
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Crowdfunding: What You Need to Know to Succeed With Crowdfunding


Do you plan to launch a product, project or business?

Want to learn how to use crowdfunding to support your next venture?

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Google Analytics: How to Know If Your Marketing is Working


Do you use Google Analytics?

Want to know how data can help improve your marketing?

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Matt Cutts Update: Head Of Web Spam To Speak About Early Days At Google by @mattsouthern

Matt Cutts, Google’s head of web spam, has remained relatively low key since taking his leave of absence. Cutts is back in the headlines this week with news about a public appearance he’s scheduled to make on January 8th. As part of an alumni speakers series, Cutts is scheduled to speak at the University of North Carolina at Chapel Hill this Thursday. The focus of his speech will be lessons learned during the early days of Google. If you happen to be in the area and want to see Cutts speak, there are still some spots available to reserve here. […]

The post Matt Cutts Update: Head Of Web Spam To Speak About Early Days At Google by @mattsouthern appeared first on Search Engine Journal.

Original author: Matt Southern
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How to Create Social Media Images That Support Your Brand

Are you getting maximum results from your visual content?

Do you use fonts, colors and clever effects to make your company’s images more recognizable?

Graphics that are consistent with your company’s established image increase your audience engagement by creating familiarity.

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