The Creekside Marketing Blog

Localized online Branding, SEO & Content Marketing for Santa Barbara, Santa Maria and Ventura County

Google to Update Smartphone User-Agent of Googlebot


Next month, Google will be changing the smartphone user-agent for Googlebot so its renderer can better understand newer web pages.

The post Google to Update Smartphone User-Agent of Googlebot appeared first on Search Engine Journal.

Original author: Matt Southern
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New Research Reveals Paid Social Media Effectiveness

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Do you know where to spend your social media marketing dollars?

Wondering what works for other businesses?

In this article you’ll discover recent insights on the effectiveness of paid social media marketing.

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The Need for Leads: Why Marketing is the Perfect Wingman for Sales

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Historically, the two “top guns” of customer engagement have never really seen eye-to-eye thanks to a long time rivalry fueled by their ego and perpetuated by differing metrics. All over the world, sales and marketing teams have inherited various roadblocks that keep them from working well together. Mistrust, miscommunication and different goals continue to pull the teams in separate directions.

And while the two departments have been on a highway to the danger zone since they were created, the past decade has introduced many changes within each position to bring back that loving feeling with respect to promoting your business, getting in front of customers and closing the sale.

The Customer Journey Has Changed Over the Years

Gone are the days of taking leads straight to bed or losing them forever. And you can’t just ask for permission to buzz the tower with a little bit of information and expect to create a long and distinguished list of customers who have everything they need to make a purchasing decision.

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How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox

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When you work in marketing, establishing partnerships and building meaningful relationships with influencers comes with the territory.

At CreativeLive, I'm constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of cold emails to people who are extremely busy.

Over the past couple of years, I’ve perfected my email approach and have had the privilege of opening up doors with people like Rand Fishkin, Tim Ferriss, Brian Dean, and more.

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25 Places to Find Free Photos You Will Actually Want to Use by @mindydweinstein


Looking for free photos? Check out this list of 25 websites that have images you’ll actually want to use.

The post 25 Places to Find Free Photos You Will Actually Want to Use by @mindydweinstein appeared first on Search Engine Journal.

Original author: Mindy Weinstein
1289 Hits

How to Generate Leads With Social Media Quizzes

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 Do you want to generate more leads?

Have you considered using social media quizzes to connect with prospects?

Quizzes are a great way to engage your audience, gather feedback and build your email list.

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3 Super Simple SEO Strategies You Probably Forgot About by @neilpatel


Neil Patel shares three SEO strategies that are so simple, you might be surprised you’ve overlooked them.

The post 3 Super Simple SEO Strategies You Probably Forgot About by @neilpatel appeared first on Search Engine Journal.

Original author: Neil Patel
1550 Hits

The SEO Implications of Google’s Search Quality Raters Guidelines by @BrentCarnduff


It may not reveal the secret to ranking number one on SERPs, but the Google Search Quality Rates Guidelines provide valuable insight into what works well.

The post The SEO Implications of Google’s Search Quality Raters Guidelines by @BrentCarnduff appeared first on Search Engine Journal.

Original author: Brent Carnduff
1559 Hits

5 Tips to Improve Your Social Media Ad Campaigns

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Do you want more from your social media efforts?

Are you ready to try ad targeting?

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All LinkedIn Groups Becoming Private: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

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4798 Hits

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