Want to get your pins in front of customers?
Have you considered using promoted pins?
Pinterest promoted pins can help you drive referral traffic and increase sales.
Looking for ways to position yourself as an industry expert?
Have you considered using video to increase your visibility?
Using video to give your own take on news and stories that are relevant to your industry can help you build influence with peers, prospects, and customers.
At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it's about, and showing off the human side of your business.
But the hard work doesn't end once you've taken that beautiful photo and edited it to perfection. The caption of your post is where you can give a voice to that visual content.
It's where you can explain what the photo is about, tell your followers to take action, or crack a joke that makes your content all the more delightful and shareable.
Email outreach remains one of the most powerful ways to promote and grow your business. Improve your email outreach by 10x with the help of Ahrefs.
The post A Simple Trick That Will Improve Your Outreach by 10x by @sejournal appeared first on Search Engine Journal.Original author: SEJ AdNouncements
You all know the Old Spice guy, right?
The years-old "The Man Your Man Could Smell Like" campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice -- voice that came through in every video, commercial, tagline, Facebook update, tweet ... you name it.
And do you know who is behind all of that marketing collateral?
Are you taking advantage of all of LinkedIn’s content marketing features?
Do you know what types of content work best on LinkedIn?
With a few tweaks to what you post on LinkedIn, you can build brand awareness, generate leads, and drive more revenue.
Should you use or should you not use rich snippets?
The post Are Rich Snippets an #SEO Necessity in 2016? by @TimothyCarter appeared first on Search Engine Journal.Original author: Timothy Carter
In a professional landscape of annoying jargon, ROI (Return on Investment for anyone who’s taken shelter under a rock for the past few decades) might be the most overused acronym of all. Everyone from CEOs to Directors to entry level associates understand the need and importance of determining just how much you can expect to “get back” from an expenditure of time, money or resources of any kind. And by no means is the concern misdirected- any business with a focus on growth or profitability can’t just blindly spend its resources.
Developing metrics for measuring ROI is not only a productive exercise, but a necessary one. But this is where the conversation gets a bit hairy, because ROI is rarely guaranteed. There are no magic crystal balls that give businesses the ability to assess the probability or levels of ROI. If there was, the business world would be nothing short of predictable, stable, and quite frankly, maybe a little boring!
That said however, ROI is still the buzzword du jour and because investable resources are limited and must be spent wisely, it’s a concept that continues to hold significant importance and priority in consumers’ decision making processes. To illustrate, let me share a personal experience about a flooded basement that has been the bane of my existence over the last two months.
Google announced its mobile-friendly ranking signal is about to get stronger beginning in May.
The post Google to Strengthen its Mobile-Friendly Ranking Signal appeared first on Search Engine Journal.Original author: Matt Southern