The Creekside Marketing Blog

Localized online Branding, SEO & Content Marketing for Santa Barbara, Santa Maria and Ventura County

The State of Links: Yesterday's Ranking Factor?


Posted by Tom.Capper

Back in September last year, I was lucky enough to see Rand speak at MozCon. His talk was about link building and the main types of strategy that he saw as still being relevant and effective today. During his introduction, he said something that really got me thinking, about how the whole purpose of links and PageRank had been to approximate traffic.

Source

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Half of Page-1 Google Results Are Now HTTPS


Posted by Dr-Pete

Just over 9 months ago, I wrote that 30% of page-1 Google results in our 10,000-keyword tracking set were secure (HTTPS). As of earlier this week, that number topped 50%:

While there haven't been any big jumps recently – suggesting this change is due to steady adoption of HTTPS and not a major algorithm update – the end result of a year of small changes is dramatic. More and more Google results are secure.

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The Best Types of Content for Local Businesses: Building Geo-Topical Authority

bestcontentlocalbusiness.jpg

Posted by MiriamEllis

Q: What kind of content should a local business develop?

A: The kind that converts!

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Launching a New Website: Your SEO Checklist - Whiteboard Friday

SEO checklist when launching a new website

Posted by randfish

Hovering your finger over the big red "launch" button for your new website? Hold off for just a second (or 660 of them, rather). There may be SEO considerations you haven't accounted for yet, from a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking. In today's Whiteboard Friday, Rand covers five big boxes you need to check off before finally setting that site live.

 

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Google Reduces Star Rating Threshold: Why Businesses Should Take Notice by @AdamHeitzman


Google recently reduced its threshold to show star ratings for businesses and owners should take notice.

The post Google Reduces Star Rating Threshold: Why Businesses Should Take Notice by @AdamHeitzman appeared first on Search Engine Journal.

Original author: Adam Heitzman
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Reaching Millennials With Social Media: New Research

Millennials are much more likely to go online in stores than all other groups of shoppers.

Are Millennials part of your customer base?

Wondering how best to reach them on social media?

In this article, you’ll discover insights from new research you can use to get your social media messages in front of Millennials.

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Six Tips for a Killer Hashtag Marketing Campaign

Does your company use hashtag campaigns? Would you like to get the most out of your hashtag campaigns? In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company’s history. Social Media Handles & Stats Company: Travelocity Website Blog Facebook – 293,110 followers Twitter – 143,000 followers, @RoamingGnome [...]

This post Six Tips for a Killer Hashtag Marketing Campaign first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

Original author: Louise Julig
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6 Google Analytics Reports That Will Bring Every SEO Lots of Cheer! by @annaleacrowe


Let's just come out and say it: Google Analytics reports make our life easy as SEO marketers. Here I dish on what Google Analytics reports bring my holiday cheer this season!

The post 6 Google Analytics Reports That Will Bring Every SEO Lots of Cheer! by @annaleacrowe appeared first on Search Engine Journal.

Original author: Anna Crowe
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How to Create Quality Facebook Canvas Ads

social media how to

Do you want to reach more mobile Facebook users?

Wondering how Canvas ads might help?

Facebook Canvas lets you create full-page, interactive mobile ads that work like landing pages for tablet and smartphone users.

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4 Tips for More SlideShare Leads

social media how to

Do you use SlideShare?

Wondering how to generate leads from SlideShare?

With the right design and content, your SlideShare presentation can become a powerful lead-generating marketing tool.

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